Coming Soon
Producing Brand-Centered Comms for the Largest Healthcare System in Georgia
The Challenge
Wellstar’s internal communications team needed to reach over 30,000 employees with clear, timely, and brand-aligned video but their production process wasn’t built to scale.
Past vendors struggled to translate internal messaging into engaging content, often missing the mark on brand, tone, and timelines.
When Wellstar looked for a new partner to support executive messaging, HR initiatives, and organizational strategy, they weren’t looking for another vendor, they needed a team who could think like insiders and deliver like pros.
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The Partnership
What started as basic photography support such as headshots, executive portraits, and onsite stills quickly evolved into a creative partnership that now supports every area of internal communications.
As their needs expanded, our role grew with them. We shifted from one-off deliverables to consistent video support across departments. This includes executive updates, training content, animated explainers, and event recaps.
Today, we are Wellstar’s trusted content partner for internal messaging. We are known for being fast, flexible, and aligned with their brand.
We stay closely connected through direct communication, quick turnarounds, and a process that adapts easily when timelines shift. That accessibility has earned us a place at the table as a creative partner they rely on.
The Strategy
Our A.I.M & T.A.R.G.E.T. approach proved essential during the launch of “WellSource”, Wellstar’s internal intranet platform, which involved multiple departments, competing priorities, and a complex mix of messages.
Rather than making assumptions or chasing approvals, we brought stakeholders together to define the single most important takeaway for employees (aka the “All Important Message”).
This framework is now a foundational part of how we serve Wellstar, from strategic campaigns to quick-turn requests. We’re able to align teams early and streamline production, which means less time (and money) spent on revisions.
The Execution
- The Five Cs Animated Series: We turned dense strategic documentation into two short, emotionally resonant animated videos that helped bring leadership’s vision to life — now used organization-wide to drive engagement.
- Supply Chain Storytelling: We helped Wellstar craft a video for their Gartner Top 10 Supply Chain submission — bringing together stakeholders across departments and distilling their input into one powerful narrative around “People Care.”
- Scalable Visual System: With a deep understanding of Wellstar’s brand guidelines, we built a motion graphics system that lets us support multiple departments — without visual inconsistencies or rework.
“From big campaigns to quick-turn requests, Surefire has helped us produce three times more internal content, without the need for additional staff. Their commitment to our messaging, brand, and goals has not only transformed the way we think about this work, but improved the clarity and quality of our comms. Thank you, Surefire!”
— Wellstar Team
The Results
Surefire’s biggest impact comes before the cameras roll. By helping Wellstar get aligned on messaging up front, we reduced production delays, cut revision cycles, and gave their team confidence at every step.
Pre-Production Clarity
Our strategic planning sessions helped stakeholders agree on messaging early, avoiding misalignment later
Production Capacity
Wellstar now produces 3 times more internal video content without needing additional staff
Creative Systems
Reusable templates and animation packages accelerated delivery across departments
For large organizations, internal video must be fast, flexible, and flawless. Surefire makes that happen — without adding stress to your team.
We don’t just deliver content. We deliver clarity.