Coming Soon
Scaling Corporate Video Confidently within the Fast-Paced Environment of Saas
The Challenge
When Lauren joined Waystar, a leading healthcare payments software platform, she needed a video partner who could match the pace and precision required for video marketing.
She’d worked with vendors before, but the results felt disjointed: video crews who didn’t understand brand standards, long turnaround times, and content that didn’t align with marketing goals.
Lauren reached out to us looking for something different: speed, consistency, and brand fluency.


Lauren Jones
senior director of content marketing
The Partnership
Our first project together was a highlight video for Waystar’s annual Growth Summit, a one-off assignment that quickly turned into something bigger.
After seeing the results, Waystar brought us into their ecosystem as more than just a production vendor.
We became their video team, integrating directly into their marketing workflow through weekly strategy meetings, Wrike task management, and real-time collaboration via Slack and text.
Today, we’re embedded in every stage of their video content creation — from executive messaging to case studies, event coverage, and IPO campaigns.
The Strategy
Every Waystar project begins with our AIM & TARGET process — a framework that aligns creative goals with business outcomes. By clarifying the message, audience, and desired result before production begins, we eliminated confusion and accelerated decision-making.
The impact was immediate. Waystar went from producing 4 video case studies per year to 40, without adding staff or sacrificing quality.

The Execution
IPO Launch: Delivered 20 high-quality assets in a single week, meeting NASDAQ and CNBC broadcast standards.
Spring Innovation Showcase: Produced content that helped secure $17M in investor funding.
Case Studies: We transformed video into a consistent growth channel for Waystar by increasing output from 1 to 10 videos per quarter, while also modernizing their visual identity with a clean, tech-forward look and creating a shared Adobe Asset Library for instant brand alignment.

“Surefire doesn’t just deliver videos — they make video the easiest part of our marketing. They understand our brand, anticipate our needs, and always deliver on time.”
— Lauren, Senior Director of Content Marketing, Waystar
The Results
With Surefire as their integrated video team, Waystar now creates more content, faster, at a higher quality, and with complete brand confidence.
Video is no longer a heavy lift — it’s one of their most scalable marketing tools.
Our partnership continues to drive measurable outcomes: higher content volume, streamlined workflows, and stronger campaign results.