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Case Study

Scaling Corporate Video Confidently within the Fast-Paced Environment of Saas

The Challenge

When Lauren joined Waystar, a leading healthcare payments software platform, she needed a video partner who could match the pace and precision required for video marketing.

She’d worked with vendors before, but the results felt disjointed: video crews who didn’t understand brand standards, long turnaround times, and content that didn’t align with marketing goals.

Lauren reached out to us looking for something different: speed, consistency, and brand fluency.

Lauren Jones

senior director of content marketing

The Partnership

Our first project together was a highlight video for Waystar’s annual Growth Summit, a one-off assignment that quickly turned into something bigger.

After seeing the results, Waystar brought us into their ecosystem as more than just a production vendor.

We became their video team, integrating directly into their marketing workflow through weekly strategy meetings, Wrike task management, and real-time collaboration via Slack and text.

Today, we’re embedded in every stage of their video content creation — from executive messaging to case studies, event coverage, and IPO campaigns.

The Strategy

Every Waystar project begins with our AIM & TARGET process — a framework that aligns creative goals with business outcomes. By clarifying the message, audience, and desired result before production begins, we eliminated confusion and accelerated decision-making.

The impact was immediate. Waystar went from producing 4 video case studies per year to 40, without adding staff or sacrificing quality.

The Execution

IPO Launch: Delivered 20 high-quality assets in a single week, meeting NASDAQ and CNBC broadcast standards.

Spring Innovation Showcase: Produced content that helped secure $17M in investor funding.

Case Studies: We transformed video into a consistent growth channel for Waystar by increasing output from 1 to 10 videos per quarter, while also modernizing their visual identity with a clean, tech-forward look and creating a shared Adobe Asset Library for instant brand alignment.

“Surefire doesn’t just deliver videos — they make video the easiest part of our marketing. They understand our brand, anticipate our needs, and always deliver on time.”

— Lauren, Senior Director of Content Marketing, Waystar

The Results

With Surefire as their integrated video team, Waystar now creates more content, faster, at a higher quality, and with complete brand confidence.

Video is no longer a heavy lift — it’s one of their most scalable marketing tools.

Our partnership continues to drive measurable outcomes: higher content volume, streamlined workflows, and stronger campaign results.

Seamless, scalable video production, available nation-wide.