Zach Yokum on telling healthcare's stories with care.
As Lead Creative Director of Surefire Video, Zach speaks to healthcare marketing teams, communications leaders, and industry audiences about strategy-first storytelling. The thinking that can use video to build reputation.
Invite Zach to speak
20Years of
industry
experience
industry
experience
Common Topics
Reputation when the story breaks
Healthcare communications under pressure — and rebuilding trust.
- Responding when a story breaks before you’re ready
- Crisis-ready comms for a multi-service-line system
- Reputation through hypergrowth and IPO moments
Executive communications
How leaders find, sharpen, and protect their voice.
- Comms during a leadership transition
- Building trust as a new executive voice
- Aligning corporate affairs with marketing and IR
Bridging teams and getting video right
Where communications breaks down — and how to close the gap.
- In-house comms vs. agency-side marketing
- What it takes to nail your healthcare communication through video